Biography of Bill Gates

Life story of Bill Gates Free Online Research Papers William (Bill) H. Entryways III is fellow benefactor, director and CEO of Microsoft Company, the universes driving supplier of programming for PCs. Bill Gates was conceived on October 28, 1955. He and his two sisters experienced childhood in Seattle. Their dad, William H. Entryways II, is a Seattle lawyer. Mary Gates, their late mother, was a teacher, University of Washington official and administrator of United Way International. Doors went to open primary school before proceeding onward to the private Lakeside School in North Seattle. It was at Lakeside that Gates started his vocation in PC programming, programming PCs at age 13. In 1973, Gates entered Harvard University as a first year recruit, where he lived a few doors down from Steve Ballmer, who is presently Microsofts president. While at Harvard, Gates built up a form of the programming language BASIC for the principal microcomputer the MITS Altair. Essential was first evolved by John Kemeny and Thomas Kurtz at Dartmouth College in the mid-1960s. In his lesser year, Gates dropped out of Harvard to commit his energies full-an ideal opportunity to Microsoft, an organization he had begun in 1975 with his childhood companion Paul Allen. Guided by a conviction that the PC would be a significant device on each office work area and in each home, they started creating programming for PCs. Doors prescience and vision with respect to individualized computing have been key to the accomplishment of Microsoft and the product business. Doors is effectively engaged with key administration and vital choices at Microsoft, and assumes a significant job in the specialized advancement of new items. Quite a bit of his time is committed to meeting with clients and remaining in contact with Microsoft workers around the globe through email. Under Gates initiative, Microsofts mission is consistently to progress and improve programming innovation, and to make it simpler, more savvy and progressively pleasant for individuals to utilize PCs. The organization is focused on a drawn out view, which is reflected in its venture of some $2.6 billion for innovative work during the current financial year. In 1995 Gates composed The Road Ahead, his vision of where data innovation will take society. Co-created by Nathan Myhrvold, Microsofts boss innovation official, and Peter Rinearson, The Road Ahead held the No. 1 spot on the New York Times hit list for seven weeks, and stayed on the rundown for an aggregate of 18 weeks. Distributed in excess of 20 nations, the book sold in excess of 400,000 duplicates in China alone. In 1996, while deliberately redeploying Microsoft to make the most of the rising open doors made by the Internet, Gates completely reexamined The Road Ahead to mirror his view that intelligent systems are a significant achievement in human correspondence. The soft cover second release additionally has become a smash hit. Doors is giving his returns from the book to a non-benefit subsidize that underpins instructors overall who are consolidating PCs into their homerooms. Notwithstanding his energy for PCs, Gates is keen on biotechnology. He sits on the leading body of the ICOS Corporation and is an investor in Chiroscience Group of the United Kingdom and its entirely possessed auxiliary, Chiroscience RD Inc. (some time ago Darwin Molecular) of Bothell, Wash. He likewise established Corbis Corporation, which is creating perhaps the biggest asset of visual data on the planet a thorough computerized document of workmanship and photography from open and private assortments around the world. Entryways likewise has contributed with cell phone pioneer Craig McCaw in Teledesic, an organization that is taking a shot at an aggressive arrangement to dispatch several low-circle satellites around the Earth to give an overall two-way broadband broadcast communications administration. In the a long time since Microsoft opened up to the world, Gates has given more than $800 million to noble cause, including $200 million to the Gates Library Foundation to help libraries in North America exploit new advancements and the Information Age. In 1994 Gates set up the William H. Entryways Foundation, which bolsters an assortment of activities exceptionally compelling to Gates and his family. The focal point of Gates generosity is in four territories: training; world general wellbeing and populace; non-benefit, municipal and expressions associations; and Puget Sound-region capital crusades. Bill and Melinda French Gates were hitched on January 1, 1994. They have one kid, Jennifer Katharine Gates, who was conceived in 1996. Exploration Papers on Biography of Bill GatesThe Project Managment Office SystemRiordan Manufacturing Production PlanOpen Architechture a white paperNever Been Kicked Out of a Place This NiceBionic Assembly System: A New Concept of SelfPersonal Experience with Teen PregnancyMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaDefinition of Export QuotasTwilight of the UAW

Power point presentation on racism Essay

Meaning of Racism rac*ism n (1936) 1 : a conviction that race is the essential determinant of human characteristics and limits and that racial contrasts produce an innate predominance of a specific race 2 : racial preference or separation Webster’s Ninth New Collegiate Dictionary Isolation The partition of gatherings of individuals by custom or by law. It is regularly founded on contrasts of race, religion, riches, or culture. The primary significant difficulties to racial isolation in Canada happened in 1946 when Viola Desmond, a dark businessperson, would not sit in the gallery of a New Glasgow, Nova Scotia, theater yet rather sat ground floor, a zone assigned solely for whites. Viola Desmond’s activity happened nine years before Rosa Parks was captured for declining to surrender her seat to a white man on a transport in Montgomery, Alabama Reasons for isolation Media instances of prejudice What is bigotry? The holding of unfavorable social perspectives or intellectual convictions towards individuals from a specific gathering on the record of their participation to that gathering What is prejudice? The ICERD (International Convention on the Elimination of All Forms of Racial Discrimination) characterizes prejudice as follows: â€Å"Any differentiation, avoidance, limitation, or inclination dependent on race, shading, plunge, or national or ethnic inception which has the reason or impact of invalidating or disabling the acknowledgment, satisfaction, or exercise, on equivalent balance, of human rights and principal opportunities in the political, monetary, social, social, or some other field of open life.† Social capacity of preference and bigotry Preference and bigotry might be an important methods for making substitutes for individual or gatherings that vibe undermined It might be because of socialization (for example tyrant character) It might be the creature sense of territoriality and non domesticated limitation. It might be simple fanaticism and numbness It might be pretention and unyielding ethnocentrism Components of prejudice a hidden confidence in the predominance of one race over another and its entitlement to command. summing one up gathering of individuals by having faith in shortsighted generalizations of that gathering. influences each part of the lives of networks of shading: social, financial, political, wellbeing, and so on. Components of bigotry Preference: A biased, outlandish judgment or assessment of individuals or circumstances. Where preference is negative it frequently brings about hurtful or ominous ramifications for the person in question Bias may have social and organic premise Generalizations and their capacity Generalizations are moderately fixed arrangements of misrepresented convictions about individuals or occasions Generalizations are regularly over speculations about individuals and their accepted characterizing qualities Social subjective hypotheses of preference and generalizing Partiality and segregation may come from the abuse of: 1)cognitive heuristics 2)categorisation and generalizing of in-gatherings and out-gatherings 3)information preparing and the powerlessness to manage complex information (requirement for alternate ways) Prejudice types Singular bigotry alludes to the biased convictions and unfair conduct of people. Institutional prejudice alludes to the strategies that limit the chances of minorities.

CrowdFlower

CrowdFlower INTRODUCTIONMartin: Today we are in San Francisco in the CrowdFlower office. Hi, Lukas. Who are you and what do you do?Lukas: I am the founder and CEO of CrowdFlower. We help data scientists enriching their data. We make it easy to turn your massive data into clean enriched complete data. That is useful for data scientists because they have to analyze that data or build models.Martin: How did you come up with that idea of CrowdFlower?Lukas: That is simple. I was working as a data scientist. I always felt that the most important part of the process was the collecting and cleaning of the data. In a way, it was my least favorite part of the job but I really wanted to do that, get analysis and build good models. I got interested in building tools to help cleanup data. I found that they were very useful and then I thought this could be useful for other people so I built the company rather helping people clean up their data.Martin: Great! Can you progress through the process once you start ed the company, maybe the first three months or so? What was it like starting the company?Lukas: It was hard. It was a different time. We were little older than a lot of other startups. I remember Y Combinator, it wasnt so clear that that was so important thing. There was a lot less resources for tech entrepreneurs. There wasnt AngelList. AngelList was literally an email list. They would email your company and people would decide to invest or not.It is really somewhat shocking when you go from having a job to starting a company because you have no infrastructure around you to help you. I remember we closed our first deal and we needed to receive a fax and then print it and then send the fax back and so customer was asking: Hey, what is your fax number? I remember we got on our bikes and went to Best Buy, which is a store in America. We literally got a big box. My co-founder, and me we carried it back and we plugged it in and we said okay, you can send us the fax now. There is no inf rastructure and you are not getting a paycheck, which is scary.I think my parents were concerned that maybe I was unemployed. It was super hard. I think it was a lot harder than I was expecting. I was used to building products and having everything else around me taking care of and I think I didnt realize how much work goes into â€" you are doing finances, marketing, sales all those things.Martin: How long did it take you to get the first financing and the first customer?Lukas: The first customer happened early because we needed money. We sold the product long before it was ready. I think if we had had more access to capital we might have waited longer. It took us eighteen months before we raised any financing. Again back then raising seed rounds was hard. There is a lot less interest in doing seed investments. I remember people would laugh at me: You have no business plan, you do not have enough customers. There is no way we re going to invest in you. I think times have changed a l ot.BUSINESS MODEL OF CROWDFLOWERMartin: Let’s talk about business model of CrowdFlower. Did this business model change over time?Lukas: Yes, it changed a lot over time. The way CrowdFlower works is you set up the data cleanup project that you want. We use workforce to go into the jobs and clean them up. Lets say I am a data scientist at eBay and I want to know if a search result is good or bad. It is something that data scientists at eBay are interested in because if you search for iPhone and you get a result as a car with an iPhone adapter in it thats really bad result and you dont buy anything. eBay, they basically write down: Heres my rules, heres what it means for results be relevant, heres what it means for results to be not relevant and then heres a big list of search queries and search results. And I want the crowd to tell me which ones are relevant and not relevant. These are set up in a software and then the crowd does some of the labeling and then we use machine learning to do even more labeling.In early days in the company, we operated as a managed service. You would tell us what you wanted and tell us your requirements and then we would operate the software to get the results for you. We charged per result and weve priced differently based on the types of applications. We switched to model to, now if you are on eBay and you want these results you go into our platform, you set everything up and the platform does all the management. Weve gone through from a managed service model where we price per task and we would take a fixed percentage to now you pay for a platform license and then you can use our platforms as much as you need to. We operate as a SaaS software company now. That is our business model as opposed to managed service.Martin: The example of eBay sounds to me more like you wanted to get this feedback cycle from customers for calibrating the model. In the beginning, you said that you help data scientists to clean their data, which is di fferent â€" can you give us an example of this as well?Lukas: Clean and collect. That is why we are saying ‘enrich’. I think it is the best of what we can think; it means clean and collect. Cleaning is often business data. We work with Autodesk data scientists, for example. They have a huge list of customers and they want to do analytics on their customer base but many times, they have duplicate customers in there. It is even complicated. It is like as YouTube and Google are at the same company. It depends on what youre trying to accomplish. They sent us a big list of customers and then we clean up the records. We say these two records are the same, or we might say this record is mis-categorized, this company isnt a tech company, the more media company or we might say this address looks like it is wrong, this phone number looks like it is wrong. That type of thing.Martin: When we are talking about enrichment you need to get that enrichment right. How do you acquire that people t hat are working and helping data scientists and enriching the data?Lukas: We post a task online and in some cases we pay people directly to do the tasks and in other cases, we have partnered with companies that have big workforces. Weve made deals with companies around the world where we can post tasks on their website and pay people for doing jobs.Martin: How do you control the quality of the work? For example, I am a data scientist and I have tons of data. I need to be sure that the quality I get from you is high because else the analyses will be wrong.Lukas: Our software does it in many different ways. One simple way, simple but effective, is our customers can hide questions where they know what the answer is so they can do some of the labeling themselves. They could say okay this business and this business are the same. If somebody gets that wrong then they didnt understand my instructions. That is the simplest way you can label those. We use that like a test when people come in .We also ask different people the same question and we expect them to agree and if they dont then we worry about that. We also have people look at other peoples’ results and say if theyre good. Our software platform manages all that. Our customer goes and they may write down what they want and then our platform takes care of controlling the quality and building different types of tasks that you need to make sure that results are good.Martin: As I understand, those people are only enriching the data and not modeling features or something like that?Lukas: Just enriching the data. Another thing that our software does is it watches the people label data and it actually builds an algorithm that protects what people are going to do for the label. In some cases, our machine learning software can figure out without even going to human being what the right label should be.Martin: The people, who are enriching the data, are they doing this full time or its just a hobby of them?Lukas: Typica lly, part time.Martin: This means only when I have some kind of job to solve which is bigger I can hire flexible workforce via CrowdFlower?Lukas: Exactly.Martin: How did you acquire the first customers?Lukas: It was hard. We saw the market need and we asked all our friends: Hey, do you know anyone that needs this kind of data cleanup? Luckily, we were able to get to some people that were willing to try us and we took good care of the early customers. Some of them are still with us. LinkedIn was very, very early. I remember this guy, DJ Patil he did our first deal and hes become very famous data scientist. He signed the first contract.In fact, one of our very early customers became an Angel investor, actually two. It is interesting, one of our early customers, Gary Kremen, was the founder of Match.com and he is used us and invested. Then Travis Kalanick, now is is famous as the CEO of Uber, but at the time, he was actually just an engineer working on data problems. He was a very earl y user of a platform member. He called in and he wanted to meet in person. He angel invested in CrowdFlower too. These are early people, who helped us long before Uber.Martin: When you entered the market, did you only provide high discount or did you say try this for free, and if you love it, we can provide you more with a decent pricing?Lukas: We never offered it for free because the problem is I think free is little too easy for people. We felt like you need to pay some things that we know that you actually care about the results and youre not just doing this as a favor for us.Martin: Currently, are you using any distribution partners or are you having only direct sales or more inbound or outbound sales?Lukas: We are mainly direct sales. Our leads mainly come from inbound sources. One of the advantages we have is that we really sell data scientists. I dont think that a lot of companies have figured out how to reach data scientists well. I think Kaggle has done a good job and some others but because we have narrow focus on a specific kind of customer, we find that inbound works well. We just try to make stuff that data scientists are going to be interested in. We put out data. That is what data scientists like. We will post data sets that we think are interesting or useful, we will survey data science industry. We have just run a conference last week for data scientists. I think it was very successful because it was specific. We love data scientists. I was a data scientist. It is easy for us to talk to them.I think we will probably start doing outbound but in my experience I think inbound, its harder to scale in a way, but it is more the way people want to be sold to. I believe in content marketing, for example. Create content that is interesting. People can come to our website and they can learn about the state of the data science industry. Thats useful for them and then optionally they can take a look at CrowdFlower. We dont force you to put in your email address or anything like that. We make the content available and then if people are interested and they want to collect data they can try that.Martin: What is your competitors’ advantage over other platforms where you can also have crowd sources working for you?Lukas: I think the simple answer is quality. Were the biggest platform in terms of volume. The only one thats close in terms of volume is called Mechanical Turk. You have maybe heard of it. They have an advantage because they dont charge any fee to use their marketplace. They have a very low barrier to entry. My experience is that quality is often very bad or at least uneven. What we try to do is make sure the quality is good. I think that we are the highest quality data cleanup provider out there.Martin: Is there a reason for this that you have a kind of mechanics in place or that you have higher qualified workforce?Lukas: One is that our software is better. We are focused on data cleanup for data scientists. That means th at our software is very specific for our application. We have good templates that worked really well for the types of things data scientists want to do. We have good accuracy measurements and sophisticated tools. It is not for everyone. It is for people that really care about data equality and really want to make sure they get good results. What that means on, what we call a contributor side of the marketplace, is people know that theyre being measured and they believe theyre being treated fairly. When we see someone do good work for us for a long time we get them access to more and more work, which is what they want. That means that the people that have been in our system long time you can really trust because theyve proven over and over that they can do high quality work and they like coming back every day. I think better software and better market place means that when customers use us they get high quality results.Martin: Imagine, I am a data scientist. I have several jobs to do . I have some kind of one-time analyzes to do, I have some kind of predictive analytics and algorithms I want to build. Are you only focusing on the first one which is some kind of pattern analyzes to do data enrichment for this, or you have some kind of maintenance data enrichment for live products?Lukas: We love to do maintenance data enrichment for live products. We have tools to help with that. If you want to, you can use machine-learning tools to continuously label your data and you can even set things up so that you send it to the machine learning first and if the machine learning is confident and its answer you get back, and if it is not confident it gets labeled. Then those labels get fed back into the algorithm as a training data. You can use our tools. Many of our customers are advanced data scientists and they choose to use their own tools, their own custom stuff. Thats great too.I think we are especially strong in predictive analytics because it requires so much training data. It is something that many people dont realize. I would say that industry about predictive analytics is the best way to make your models effective. It has given lots and lots training data. Thats a great market for us and we love to help people with that.Martin: Imagine, I am a market place. I would have a job for you and say: Hey, we have one million search results. How much would it cost to label the search results, those one million on search list?Lukas: It depends on many things that you can set. There is a kind of a cost, quality and speed tradeoff. If you are very price-sensitive you just want to get it done as cheap as possible and you are willing to wait you can post a job at a low price and just kind of wait until it finishes. If you really want to get results back faster and you want high quality results than you have to pay a lot to get those results back. We do not mind any of these strategies. We make our money giving you the platform and tell you license for that and then you can pick your tradeoffs. We have a wide range of templates that you can use to get those results back. We will have simple templates that might cost, if it takes a few seconds maybe it only cost you a few cents to say if it is relevant result or not. If you have complicated taxonomy, you have complicated rules or if you want only to target our best contributors then you might have paid a $1 per record or something like that.Martin: Is this auction based? Imagine I would put in the job description and say okay, people can bid or I can set a price â€" how does it work?Lukas: The way our stuff works today is you set the price and then people can choose to do it or not.ADVICE TO ENTREPRENEURS FROM LUKAS BIEWALD In San Francisco (CA), we meet Founder CEO of CrowdFlower, Lukas Biewald. Lukas talks about his story how he came up with the idea and founded CrowdFlower, how the current business model works, as well as he provides some advice for young entrepreneurs.INTRODUCTIONMartin: Today we are in San Francisco in the CrowdFlower office. Hi, Lukas. Who are you and what do you do?Lukas: I am the founder and CEO of CrowdFlower. We help data scientists enriching their data. We make it easy to turn your massive data into clean enriched complete data. That is useful for data scientists because they have to analyze that data or build models.Martin: How did you come up with that idea of CrowdFlower?Lukas: That is simple. I was working as a data scientist. I always felt that the most important part of the process was the collecting and cleaning of the data. In a way, it was my least favorite part of the job but I really wanted to do that, get analysis and build good models. I got interested in buildi ng tools to help cleanup data. I found that they were very useful and then I thought this could be useful for other people so I built the company rather helping people clean up their data.Martin: Great! Can you progress through the process once you started the company, maybe the first three months or so? What was it like starting the company?Lukas: It was hard. It was a different time. We were little older than a lot of other startups. I remember Y Combinator, it wasnt so clear that that was so important thing. There was a lot less resources for tech entrepreneurs. There wasnt AngelList. AngelList was literally an email list. They would email your company and people would decide to invest or not.It is really somewhat shocking when you go from having a job to starting a company because you have no infrastructure around you to help you. I remember we closed our first deal and we needed to receive a fax and then print it and then send the fax back and so customer was asking: Hey, what is your fax number? I remember we got on our bikes and went to Best Buy, which is a store in America. We literally got a big box. My co-founder, and me we carried it back and we plugged it in and we said okay, you can send us the fax now. There is no infrastructure and you are not getting a paycheck, which is scary.I think my parents were concerned that maybe I was unemployed. It was super hard. I think it was a lot harder than I was expecting. I was used to building products and having everything else around me taking care of and I think I didnt realize how much work goes into â€" you are doing finances, marketing, sales all those things.Martin: How long did it take you to get the first financing and the first customer?Lukas: The first customer happened early because we needed money. We sold the product long before it was ready. I think if we had had more access to capital we might have waited longer. It took us eighteen months before we raised any financing. Again back then raisin g seed rounds was hard. There is a lot less interest in doing seed investments. I remember people would laugh at me: You have no business plan, you do not have enough customers. There is no way we re going to invest in you. I think times have changed a lot.BUSINESS MODEL OF CROWDFLOWERMartin: Let’s talk about business model of CrowdFlower. Did this business model change over time?Lukas: Yes, it changed a lot over time. The way CrowdFlower works is you set up the data cleanup project that you want. We use workforce to go into the jobs and clean them up. Lets say I am a data scientist at eBay and I want to know if a search result is good or bad. It is something that data scientists at eBay are interested in because if you search for iPhone and you get a result as a car with an iPhone adapter in it thats really bad result and you dont buy anything. eBay, they basically write down: Heres my rules, heres what it means for results be relevant, heres what it means for results to be not r elevant and then heres a big list of search queries and search results. And I want the crowd to tell me which ones are relevant and not relevant. These are set up in a software and then the crowd does some of the labeling and then we use machine learning to do even more labeling.In early days in the company, we operated as a managed service. You would tell us what you wanted and tell us your requirements and then we would operate the software to get the results for you. We charged per result and weve priced differently based on the types of applications. We switched to model to, now if you are on eBay and you want these results you go into our platform, you set everything up and the platform does all the management. Weve gone through from a managed service model where we price per task and we would take a fixed percentage to now you pay for a platform license and then you can use our platforms as much as you need to. We operate as a SaaS software company now. That is our business mo del as opposed to managed service.Martin: The example of eBay sounds to me more like you wanted to get this feedback cycle from customers for calibrating the model. In the beginning, you said that you help data scientists to clean their data, which is different â€" can you give us an example of this as well?Lukas: Clean and collect. That is why we are saying ‘enrich’. I think it is the best of what we can think; it means clean and collect. Cleaning is often business data. We work with Autodesk data scientists, for example. They have a huge list of customers and they want to do analytics on their customer base but many times, they have duplicate customers in there. It is even complicated. It is like as YouTube and Google are at the same company. It depends on what youre trying to accomplish. They sent us a big list of customers and then we clean up the records. We say these two records are the same, or we might say this record is mis-categorized, this company isnt a tech company, the more media company or we might say this address looks like it is wrong, this phone number looks like it is wrong. That type of thing.Martin: When we are talking about enrichment you need to get that enrichment right. How do you acquire that people that are working and helping data scientists and enriching the data?Lukas: We post a task online and in some cases we pay people directly to do the tasks and in other cases, we have partnered with companies that have big workforces. Weve made deals with companies around the world where we can post tasks on their website and pay people for doing jobs.Martin: How do you control the quality of the work? For example, I am a data scientist and I have tons of data. I need to be sure that the quality I get from you is high because else the analyses will be wrong.Lukas: Our software does it in many different ways. One simple way, simple but effective, is our customers can hide questions where they know what the answer is so they can do some o f the labeling themselves. They could say okay this business and this business are the same. If somebody gets that wrong then they didnt understand my instructions. That is the simplest way you can label those. We use that like a test when people come in.We also ask different people the same question and we expect them to agree and if they dont then we worry about that. We also have people look at other peoples’ results and say if theyre good. Our software platform manages all that. Our customer goes and they may write down what they want and then our platform takes care of controlling the quality and building different types of tasks that you need to make sure that results are good.Martin: As I understand, those people are only enriching the data and not modeling features or something like that?Lukas: Just enriching the data. Another thing that our software does is it watches the people label data and it actually builds an algorithm that protects what people are going to do for t he label. In some cases, our machine learning software can figure out without even going to human being what the right label should be.Martin: The people, who are enriching the data, are they doing this full time or its just a hobby of them?Lukas: Typically, part time.Martin: This means only when I have some kind of job to solve which is bigger I can hire flexible workforce via CrowdFlower?Lukas: Exactly.Martin: How did you acquire the first customers?Lukas: It was hard. We saw the market need and we asked all our friends: Hey, do you know anyone that needs this kind of data cleanup? Luckily, we were able to get to some people that were willing to try us and we took good care of the early customers. Some of them are still with us. LinkedIn was very, very early. I remember this guy, DJ Patil he did our first deal and hes become very famous data scientist. He signed the first contract.In fact, one of our very early customers became an Angel investor, actually two. It is interesting, o ne of our early customers, Gary Kremen, was the founder of Match.com and he is used us and invested. Then Travis Kalanick, now is is famous as the CEO of Uber, but at the time, he was actually just an engineer working on data problems. He was a very early user of a platform member. He called in and he wanted to meet in person. He angel invested in CrowdFlower too. These are early people, who helped us long before Uber.Martin: When you entered the market, did you only provide high discount or did you say try this for free, and if you love it, we can provide you more with a decent pricing?Lukas: We never offered it for free because the problem is I think free is little too easy for people. We felt like you need to pay some things that we know that you actually care about the results and youre not just doing this as a favor for us.Martin: Currently, are you using any distribution partners or are you having only direct sales or more inbound or outbound sales?Lukas: We are mainly direct sales. Our leads mainly come from inbound sources. One of the advantages we have is that we really sell data scientists. I dont think that a lot of companies have figured out how to reach data scientists well. I think Kaggle has done a good job and some others but because we have narrow focus on a specific kind of customer, we find that inbound works well. We just try to make stuff that data scientists are going to be interested in. We put out data. That is what data scientists like. We will post data sets that we think are interesting or useful, we will survey data science industry. We have just run a conference last week for data scientists. I think it was very successful because it was specific. We love data scientists. I was a data scientist. It is easy for us to talk to them.I think we will probably start doing outbound but in my experience I think inbound, its harder to scale in a way, but it is more the way people want to be sold to. I believe in content marketing, for exampl e. Create content that is interesting. People can come to our website and they can learn about the state of the data science industry. Thats useful for them and then optionally they can take a look at CrowdFlower. We dont force you to put in your email address or anything like that. We make the content available and then if people are interested and they want to collect data they can try that.Martin: What is your competitors’ advantage over other platforms where you can also have crowd sources working for you?Lukas: I think the simple answer is quality. Were the biggest platform in terms of volume. The only one thats close in terms of volume is called Mechanical Turk. You have maybe heard of it. They have an advantage because they dont charge any fee to use their marketplace. They have a very low barrier to entry. My experience is that quality is often very bad or at least uneven. What we try to do is make sure the quality is good. I think that we are the highest quality data cle anup provider out there.Martin: Is there a reason for this that you have a kind of mechanics in place or that you have higher qualified workforce?Lukas: One is that our software is better. We are focused on data cleanup for data scientists. That means that our software is very specific for our application. We have good templates that worked really well for the types of things data scientists want to do. We have good accuracy measurements and sophisticated tools. It is not for everyone. It is for people that really care about data equality and really want to make sure they get good results. What that means on, what we call a contributor side of the marketplace, is people know that theyre being measured and they believe theyre being treated fairly. When we see someone do good work for us for a long time we get them access to more and more work, which is what they want. That means that the people that have been in our system long time you can really trust because theyve proven over and over that they can do high quality work and they like coming back every day. I think better software and better market place means that when customers use us they get high quality results.Martin: Imagine, I am a data scientist. I have several jobs to do. I have some kind of one-time analyzes to do, I have some kind of predictive analytics and algorithms I want to build. Are you only focusing on the first one which is some kind of pattern analyzes to do data enrichment for this, or you have some kind of maintenance data enrichment for live products?Lukas: We love to do maintenance data enrichment for live products. We have tools to help with that. If you want to, you can use machine-learning tools to continuously label your data and you can even set things up so that you send it to the machine learning first and if the machine learning is confident and its answer you get back, and if it is not confident it gets labeled. Then those labels get fed back into the algorithm as a training data. You can use our tools. Many of our customers are advanced data scientists and they choose to use their own tools, their own custom stuff. Thats great too.I think we are especially strong in predictive analytics because it requires so much training data. It is something that many people dont realize. I would say that industry about predictive analytics is the best way to make your models effective. It has given lots and lots training data. Thats a great market for us and we love to help people with that.Martin: Imagine, I am a market place. I would have a job for you and say: Hey, we have one million search results. How much would it cost to label the search results, those one million on search list?Lukas: It depends on many things that you can set. There is a kind of a cost, quality and speed tradeoff. If you are very price-sensitive you just want to get it done as cheap as possible and you are willing to wait you can post a job at a low price and just kind of wait until it f inishes. If you really want to get results back faster and you want high quality results than you have to pay a lot to get those results back. We do not mind any of these strategies. We make our money giving you the platform and tell you license for that and then you can pick your tradeoffs. We have a wide range of templates that you can use to get those results back. We will have simple templates that might cost, if it takes a few seconds maybe it only cost you a few cents to say if it is relevant result or not. If you have complicated taxonomy, you have complicated rules or if you want only to target our best contributors then you might have paid a $1 per record or something like that.Martin: Is this auction based? Imagine I would put in the job description and say okay, people can bid or I can set a price â€" how does it work?Lukas: The way our stuff works today is you set the price and then people can choose to do it or not.ADVICE TO ENTREPRENEURS FROM LUKAS BIEWALDMartin: Let†™s talk about your learnings over the last year. What has been the major learnings from your side?Lukas: One thing thats really served us that we didnt do in the beginning that I wish we have done earlier is to focus on one particular kind of customer. I think for a lot of entrepreneurs that come out with a new tool like a really new approach, a new kind of thing you can get lots of different people that are interested in using it. When we first launched CrowdFlower, we had many different kinds of people saying wow this is a cool tool. It is for surveys; I can do site usability testing with it and all other amazing things I can do with it. What that does is it feels good because you have all these options but it makes it impossible to do marketing. It was a scary hard decision for us to say hey were going to focus on data science. It was really difficult and I think a lot of the team was worried because data scientists were less than a quarter of our customer base. However, I felt t hat the data scientists were the happiest customers. I knew that if we focused on them we would be able to grow that market.I think one of the skills of entrepreneurs to say is not how is things now but how could things change. Back in 2012, it looked like a data science market was small. Some of our investors and the management were as if this is too small. We cannot only focus on this market. I think if you look at the trends if youre in it, you are thinking wow this markets going to grow a lot so. Having some patience like the one we are going to focus on this now because it is going to set us up for success later. It is going to help us make a good decision. That decision is one of the best decisions that we have ever made. In retrospect, it looks like an obvious decision but at the time, it was not obvious. We had two executives leave because they were not on board. The decision seemed too risky.Martin: What other lessons did you learn over the years?Lukas: I think another unde rrated piece of running a business, and I have actually seen this in many of my friends companies’ too, is it is important to really like your customers. Everyone says: It is true. In many ways, your customer is your most important constituent. As a founder, you really want to like the people that you serve. One of the things that have made running this company fun is that I like data scientists. When I go to the data science conference I am interested I love hearing what they are up to. I feel much comfortable hanging out with the data scientists than often like C-level executives of the companies that were in. I find their problems much more interesting than like managing thousand persons team. I think that there is definitely an effective strategy with the business when you are going to the top and target the C-suite. But I think for us, as far as it looks for us as a business and our DNA is serving data scientists and making them successful.I see that in many people that have gotten frustrated. Sometimes people go into business thinking they are going to serve one market that they like and then they end up serving a different market. Sometimes it works great but often it fails because they do not like that market. I have friends sell to HR, some of them love HR conferences. And then I have other friends that have discovered that HR is a great place to sell to but you know I dont like these people that much. You cannot succeed if you dont really enjoy your customers.That is something to think about when I look at people and they ask me hey, I want to start a company. One way of looking at it is working backwards from whom you want to serve. Whom do you like? You maybe like entrepreneurs. Then you can start with that. Okay. I like entrepreneurs. What do they really want? I think like back into like that is a real recipe for success because you are going to make something you want; it’s going to be fun. If you are running a company, you spend so much of y our time with customers. This is going to be most of your life.Martin: Lukas, let’s talk about the growth options because you described that when the data science market was still small, you said: Okay, I bet on that the market will grow, data enrichment provider. But at some point the market is saturated with this kind of service. What other growth options do you perceive for your company?Lukas: I would say we are far from selling every data scientists in the world. I think that we are going to grow with that for a good long time. In the back of my mind, there are so many cool things to try but I do not ever bring that up because we need to focus on saturating the data science market before we start to worry about expansion opportunities. I even think that there are ways to serve our market better so that we can actually increase the value that were making for our customers beyond just what were doing today. You look at the average sales price today; I think that could actually g o up a lot in a way that everyone looks good about it because we can make our software more useful and sell more modules to our customer base. I guess for me, in my situation, I look more at how do we actually saturate the market because we actually havent done it yet and then how do we expand within the market that we are in.For example, we have launched a new AI module recently. It was interesting experience for me because it was the biggest launch that we have had since we launched CrowdFlower. The original CrowdFlower did not have a machine-learning piece. Every record that you got back then was done by the Crowd. Recently we launched a thing where it is ok to say now you can have it done by artificial intelligence module. When we first built the CrowdFlower I think the hardest thing as an entrepreneur is to get feedback on what you are doing because people are busy and if theyre not using it, it is really hard to get peoples attention.These books like The Lean Startup, The Four Steps to the Epiphany, they are excellent. They tell you: Hey, run everything by customers before you make it. That is easier said than done because you cannot just call up a potential user and they take your phone call. You really have to hustle to get in front of them. It was interesting to build this kind of second module for our data scientists, to do data enrichment because we actually had hundreds of people everyday that are logging on the CrowdFlower trying to enrich the data, using the tools. So Hey, here I is what I am thinking. I think we built machine learning, do you have any feedback on it? Of course, they have tons of feedback because they are so excited that were going to make the tool even more useful for them. It was a much faster customer development process that we were able to run because we had his existing customer base â€" they were all trying to do the same thing.Martin: Just for clarification, the new AI module basically tries to do what the humans have bee n doing based on the machine learning that data enrichment is done by an algorithm which improves over time?Lukas: Exactly.Martin: The feedback loop is then done by your customers so the data scientists or is it done also by the Crowd?Lukas: The feedback loop is be done by the Crowd. In a sense that if the data scientist is controlling everything, the data scientist might say: If the model is under 90% confident in the answer, I want a human to actually look at it. We automatically feed that back in the oven so it could get smarter. If we get 85% confident then we get a human to label it, then the algorithm can see if: I was right in which case it gets little more confident, or maybe I am wrong in which case it gets less confident and sort of retrain the parameters.Martin: Thereby you can reduce the cost for data enrichment because they can only focus on the last 10%.Lukas: Exactly. A good question. I think I explained it well.Martin: Lukas, thank you so much for sharing your knowle dge.Lukas: Thank you very much.Martin: If you are a data scientist you know data is the key for building some really awesome data products. If you want to enrich your data you have to focus on the cool machine-learning stuff then maybe you should think about CrowdFlower.

The School Of Prison Pipeline Presents The Intersection Of...

Chapter One: Introduction Background of the Study: The School-to-Prison Pipeline presents the intersection of a K-12 educational system and a juvenile system, which too often fails to serve our nations at risk youth. For most students, the pipeline begins with inadequate resources in public schools. Overcrowded classrooms, a lack of qualified teachers, and insufficient funding for extras such as counselors, special education services, even textbooks, lock students into second-rate educational environments. This failure to meet educational needs increases disengagement and dropouts, increasing the risk of later court involvement (Bennett-Haron, Fasching-Varner, Martin, Mitchell 2014). Even worse, schools may actually encourage dropouts in response to pressures from test-based accountability regimes such as the No Child Left Behind Act, which create incentives to push out low-performing students to boost overall test scores (Cramer, Gonzales, Lafont-Pellegrini 2014). Lacking resources, facing incentives to push out low-performing st udents, and responding to a handful of highly-publicized school shootings, schools have embraced zero-tolerance policies that automatically impose severe punishment regardless of circumstances. Under these policies, students have been expelled for bringing nail clippers or scissors to school (Christle, Jolivette, Nelson 2005). Rates of suspension have increased dramatically in recent years from 1.7 million in 1998 to 3.1 million in 2010

Lottery Ticket Case Ii Solution Essay - 1036 Words

Five-Step Approach to Unstructured Problems 1. Succinct Statement of the Financial Reporting Issue(s) Provide a brief statement of the accounting issue that includes the characteristics of the transaction that introduce uncertainty about how to record it. How should an expenditure, in this instance to purchase a lottery ticket, which has a risk of providing no future cash flows be reported? 2. Brief Summary of the Economic Purpose of the Transaction State the reason corporate management has entered into the transaction, or, alternatively, summarize the event that has led to the reporting controversy. (This can be difficult in some practice cases but is usually obvious in the FASB concepts cases.) Phil N. Tropic bought†¦show more content†¦4. Neutral Discussion of the Major Alternatives, Citing Relevant Authoritative Literature and Theoretical Concepts Discuss the merits for and against each of the alternative ways to report the transaction listed in the previous step. Cite authoritative accounting rules (from the conceptual framework or practice literature) and specific facts of the case that help you apply the rules. If you have developed a long list of alternatives in step 3, you may be able to eliminate some of them without a detailed analysis (but state reasons). This is the longest section of your analysis. Alternatives a and b (from step 3) are closely related so I will discuss them together in applying the recognition criteria. A critical aspect in determining whether the $150 is an asset or contribution expense is whether the benefit is viewed as i) the chance to receive $100-$100,000 or ii) the right to participate in the drawing. These alternatives assume that Phil plans to keep the ticket and participate in the lottery. Under view i), the probability of receiving $100-$100,000 is a probable future economic event since the chances of winning a prize are greater than 50%. Although the FASB doesn’t require a 50% chance to be probable, the fact that the odds are greater than 50% is favorable. With regard to control, he has paid in full for the ticket but he has no control over the outcome of the drawing. Control is thereby questionable. Finally, since Phil hasShow MoreRelatedLottery Ticket Case II Solution991 Words   |  4 Pagesin this instance to purchase a lottery ticket, which has a risk of providing no future cash flows be reported? 2. Brief Summary of the Economic Purpose of the Transaction State the reason corporate management has entered into the transaction, or, alternatively, summarize the event that has led to the reporting controversy. (This can be difficult in some practice cases but is usually obvious in the FASB concepts cases.) Phil N. Tropic bought a lottery ticket to participate in a drawing byRead More Evidential Basis in Epistemic Justification Essay5302 Words   |  22 Pagesstructure, and in my opinion one effective way of inquiring about the concept of justification could be to investigate it in a definite, problematic case of justification; for instance, in trying to solve a paradox of justification one could understand the notion of justification better. Therefore, as a contemporary paradox of justification the lottery paradox, which is discussed in various contexts, such as induction, defeasible reasoning, a Bayesian theory of rational decision-making, confirmationRead MoreCelebrations and Memories Ltd (Cml) Case Exam Mark Assessment Guide3237 Words   |  13 PagesMay 2008 Case Examination Celebrations and Memories Ltd. 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Command vs Market Economy Free Essays

Command Economic System: When we talk about the term â€Å"command† in historical context; whether it relates to economic, political or warfare, command has always been vested in the hands of the few. If we relate â€Å"these few† to a group of people who exercise power in terms of making decisions (be it economic/social/political etc) for ALL the people they govern, we call this process or system a â€Å"Government†. In a command economic system, this government basically owns and controls most of the economic resources of the country. We will write a custom essay sample on Command vs Market Economy or any similar topic only for you Order Now This â€Å"Command† economic system is also known as â€Å"socialism† or â€Å"communism† (McConnell – Economics) In any economic system decisions have to be made regarding production of goods and services, price setting, education, expenditure on infrastructure, resource allocation, resource/property ownership, resource distribution, establishment of industries and businesses, salaries for individuals etc. In a Command Economic System, all these decisions are taken by the Centre/Government. Public in general/ individuals in general do not have any â€Å"say† in such government decisions. Practically speaking, â€Å"Absolute† command economy doesn’t exist in this world, even near perfect â€Å"command economy† of Soviet Union/Russia had private/market influences in its system. McConnell states North Korea and Cuba as near to perfect Command Economic Systems. Pakistan too took a step towards socialism/nationalization in Zulfiqar Ali Bhutto’s era in 1970s, which later had to be discontinued in wake of emerging capitalist economic forces at that time. Market Economic System As opposed to Command Economic System, Market Economic System is characterized by near to minimal role of Government in governing and directing economic activity of the country. In other words, it is simply the opposite of a command economic system discussed above. The salient features of a market economic system includes â€Å"Private† ownership of economic resources (i. e. , land, labor, capital and entrepreneur), coordination of economic activity through markets, production and distribution decisions aken by private businesses and firms, determination of market prices and quantity through forces of demand and supply (rather than government) etc. The concept of market is fundamental in understanding the captioned subject. Market is a place where buyers and sellers of products come together and through their buying and selling behaviour, price and output for the economy is determined. The sellers seek to maximise their objectives (primarily profit) thro ugh engaging in practices that may compromise societal benefits at large (self interest). To keep profitable, businesses innovate/invest in RD to achieve economies of scale to minimise cost and this lust for market power often leads to competition/inter rivalry amongst firms which leads to production of goods and services at less than socially optimum level. Though practically speaking a perfect market economy can’t exist (government intervention is required in certain areas) Hong Kong, United States and Ireland (ref McConnell) are nearest examples of free market economies in today’s world, where Government’s intervention is minimal. How to cite Command vs Market Economy, Essay examples

Legal Studies Adult Parole of Victoria Australia †Free Samples

Question: Discuss about the Legal Studies The Adult Parole of Victoria Australia. Answer: Benefits Community Safety-The Law Institute of Victoria (LIV) is very much supportive of the parole scheme. This parole arrangement permits for supervision, management and supported reintegration of all the prisoners back into the society (Liv.asn.au 2017). In addition to this, there are empirical evidence that reflect that parole lessens rates of recidivism and defers the beginning of reoffending, hence benefitting the broader community. Parole issued based on good behaviour or else determination of the board that a particular convict has sufficiently reformed and can be allowed to re-enter the community. This provides the convict fresh opportunity as well as the opportunity to start afresh for all the convicted criminals (Callinan 2013).Justice Callinan recognizes fact parole system generates creates hope, self-reverence and the motivation to reform as well as rehabilitate throughout the population of the prison (Liv.asn.au 2017). In addition to this, Justice Callinan also mentions the fact that parole system benefits the entire community from essentially the rehabilitation of all the offenders. On the whole, the LIC supports the suggestions of Justice Callinans for better resourcing for particular Parole Board as well as Corrections Victoria to make certain the best results for the concerned people (Callinan 2013). Essentially, strengthening the Victorias parole system is said to strengthen the overall community sa fety. 98% of offenders will thus be in due course be released from prison and around 5500 prisoners are unconfined into the Victorian community each year (Liv.asn.au 2017). However, it is essential for the parole board to make the correct decisions regarding granting parole as well as cancellation of parole. In essence, the Victorian Government is by now creating alterations to enhance parole. Saves money- The prisons are very expensive and the legal authorities need to bear huge amount of costs for running the same. Huge number of prisoners therefore increases the costs of the authority. Thus, parole can help in saving money as prisoners are released prior to conclusion of the statement. Again, this is beneficial to the public and this can reduce the total number of people who are incarcerated (Bartels 2013). This can essentially cost huge sums of money per prisoner each year. Moreover, reduction of the incarcerated rates can be considered to be conducive to a free as well as democratic community. Reduces overcrowding in prisons- the release of the prisoners prior to the completion of the sentence also helps in reduction of the overcrowding of convicts in the prison. In Australia the nationwide imprisonment rate is 168 prisoners for every 100,000 adults. Therefore, more number of prisoners can overcrowd the prison. As per reports, the rate of imprisonment in Australia has increased each year and since 2002, the population of prison has increased by nearly 31% (Fitzgerald et al. 2016). Limitations Paroles cannot be monitored all the time: Parole involves a huge risk in which the parolee might perhaps become a repeat offender. This becomes a huge risk that the convict needs to be able to survive on their own upon release and can also be remain unemployed, homeless and can face social maladjustments or else substance abuse (Heraldsun.com.au 2017). Therefore, paroles need to be monitored properly by the criminal justice system. Issues with administration of parole: there are three different key agencies that is essentially involved in the Australian parole system (Bartels 2013). Again, Adult Parole Board is accountable for granting as well as cancellation of parole, along with overseeing parolee improvement in the community. Department of Justice Regulation is responsible for preparing prisoners for essentially the parole. Again Victoria Police also plays an important role in the system by notifying both DJR as well as APB. However, there are several issues as there are few prisoners that receive parole and as an outcome there are more offenders who are not receiving the support. Insufficient information as well as communications technology (ICT) schemes at DJR augments the overall risk of error and create inadequacies. Issues with resources of supervisions and enforcement of conditions of parole: Precise monitoring as well as assessment is crucial to allow agencies to recognize areas for enhancement and to determine the magnitude to which the parole system is raising community safety (Fitzgerald et al. 2016). These insufficient ICT systems obstruct the monitoring as well as assessment of the impact of the alterations on the parole scheme. References Bartels, L., 2013. Parole and Parole Authorities in Australia: A System in Crisis?. Fitzgerald, R., Freiberg, A., Cherney, A. and Buglar, S., 2016. How does the Australian public view parole? Results from a national survey on public attitudes towards parole and re-entry.CriminalLaw Journal,40(6), pp.307-324. Callinan, I., 2013. Review of the parole system in Victoria. Liv.asn.au. 2017. [online] Available at: https://www.liv.asn.au/getattachment/3c3b7020-e37a-48a3-bf64-167f44d2fe82/Review-of-the-Parole-System-in-Victoria [Accessed 1 May 2017]. Heraldsun.com.au. 2017. Strong parole system will benefit all. [online] Available at: https://www.heraldsun.com.au/news/opinion/strong-parole-system-will-benefit-community/news-story/614fb011dc8ea02658993e35d643afb2 [Accessed 1 May 2017].

The Declining Values in Society Especially Among Youths free essay sample

Malaysia now and before has a huge and tremendous of differences. Look at the streets, the buildings, the facilities and other infrastructures; not all but most of it is in a good condition. Moreover, in most part of the country is covered by natural greens that provide us healthy environment and also clean air to breath. With many attractions in our country, Malaysia is now a tourist target for their vacation. All these achievements are not done by one man but it is the full cooperation of the citizens. However, in the long run, the workforce ages and here comes the new generation to pick it up from them. So, it is very vital that the youths are going to the right path of life to ensure the future of our country. But as we witness today, more and more children are having lots of social problems including fighting, crime, murdering, stealing and many of them left school at a very young age. We will write a custom essay sample on The Declining Values in Society Especially Among Youths or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, the statistic shows that cases of crimes are arising and at a worrying state. What is happening? Why is it uncontrollable? What are the best solutions? These are common questions arise among us. First and foremost, I would like to pint point the parents, not to criticise them but to make them realize what went wrong between them and the children. A baby after birth is as if a pure white cloth with no dots or tears and the parents paint the colours on to the cloth as the kid grows. In other words, parents interactions with their children facilitate childrens moral development. Indeed that parent is too busy with their daily working schedule because of the demanding high cost of living as they work very early in the morning and only back at late night. By practicing this lifestyle, there is certainly no time for interaction with their children and definitely parents have no single idea of what their children does while they are at work. With no one to control the children, they will have the maximum freedom to do their favourite things rather it is good or bad doings. If it is good, there would not be a problem, but what if things turn the other way round where they reach drugs, illegal racing, stealing activities and so on. So, it is very important that parents take care of their children 24 hours a day to avoid unnecessary happenings. Next point that I would like to stress on is less teachings of religion to the young ones. I believe that all the religion in this world teaches us the right things to do and none of it is negative activities. Nowadays, religion activities are not implemented by the parents themselves and not practiced as a part of daily ruitin. Then, how would you aspect the children follow the parents’ virtue footsteps? Prayers are forgotten, the Holy Bible is left untouched, holy and pure places of the respective religion are not being used. What is going to happen? Let me tell you what will possibly happen, strong belief or trust in God will be fragile and easily crumble soon enough. The youths would not be able to think rationally as in unable to differentiate good or bad and love or hate as there is no one to guide them the right way. This is mainly because of human learn and does bad things much quicker than doing good. If things turn out ugly, the children will be easily influence by a certain corrupted society in our country. As we all know, teenagers are stages of life that is unstable and likely to discover new and interesting things to do. Hence, it is best that the teens are under control to prevent further corruption. My third stand on this topic is corrupted and immoral friends influent. We spend most of our time with our dear friends more than our family members as a student. So, choosing the right friend is very vital as it may lead to disasters if chosen wrongly. When a teenager mix and mingle around the rotten mates, he or she will also be brain washed and encouraged to be polluted as the whole group is. Drugs and also cigarettes will be part of the gang’s activity. Not only taking in those poisonous deathly chemical into the body but also selling them to make more profit and to get more stocks. Other than that, as for teen girls, they will be easily fall into traps made by their perverted boyfriend. Not to say all female youths but mostly are cheated as they trust the wrong person in life. As the impact, babies are born before marriage and young mothers are left and dumped by their irresponsible so called ‘soul mate’. Then the young mother has no choice but to throw away the poor newly born baby to run away from their responsibility. Is this ethical? Of course not, this is very immoral n uncivilised doings. To prohibit this from happening, choosing the right friend is very important from the very beginning. Last but not least, is the corruption caused by influence of the western countries. Why I say so? Look at our teens today, they seem to be mimicking the popular actors and actresses from the westerns. That and also their free style culture is monopolising our very own culture. Now, every single home has at least one television and western culture is spreading through this electrical square box fast and effective. Freedom of interaction and clothing fashion trend are two of the most major influential on the youths today. There are films that focus on sex relation created by foreign directors, but that is not the end of it, there are also movies that has an abnormal sex storyline and the best example is ‘Broke Back Mountain’ directed by Ang Lee from the United States. Besides that, clothes that the teens wear now are very improper and disrespecting. Mini short skirts, sleeveless T-shirts and bareback clothing are a few example of not suitable clothing. What are they trying to prove to show so many of their skin? This style of wearing baits perverts and distracts the mind of the opposite attraction. So, preventing the teens from being influenced is truly vital and needed till they are mature enough to think by themselves. Based on the perspective I have given above, it is not made up and it is really happening in real life. Frankly to tell, through out my life I have witness and experience it before. I am now able to think wisely and critically in every step I make in life. I do not regret but I am truly glad that I fell and experienced the bitterness of life because by so, I can change and improve myself to be better in many ways. If I did not fall, I will not learn anything and keep on repeating it without knowing the result later on. There are always solutions or remedies to problematic conditions. To begin with, parental love helps a child take in vital virtues and discipline. Parents who spend quality and quantity time with their young ones as well as love and care for them will have the children to gain higher levels of moral development. A gapless family gives children examples to learn from, values and cultures to be practiced, and a support system to turn to in times of need. When children feel linked to the family, they will feel comfortable and safe. However, excessive parental control can lead children to make poor choices just to get some freedom. On the other hand, too much freedom leads to children feeling overwhelmed and bossy. With uncontrolled of freedom, children may get the idea that parents dont really care what they do or what kind of person they become. So, parents should handle their kids with modesty of parental control. Have your children complete chores and jobs around the house, take responsibility for their own homework, or take care of a younger sister or brother, an ill family member, or pets. Volunteering, service projects, and giving to a charity provide an opportunity to give of self through responsible action. Changes made to the education system can also be a solution to this matter. It is important to shape an education system such that it produces a high quality of new generations who are able to cope with the demand of the real world. In order to do this, some significant changes need to be made to churn out sturdy and strong minded individuals. Firstly, classes should be shrunk to a smaller group. A ratio of 20 students to a tutor is far more effective and constructive compared to a ratio of 50 to one. In smaller classes, individual attention can be meted-out by the tutor consequently this will bring about the increase in the quality of students who leave their study life. Tutor will be better able at disciplining and molding the students too. Besides, the quality of a tutor is crucial to a solid and functional education system. The tutors should not only be masters of the subject that they teach but also be masters in communication, language, psychology and character building. It is fundamental for the tutor to be enthusiastic, confident devoted and dedicated to the vocation of teaching. This is to ensure no one to suffer for the lack of interest on the part of the tutor. There was a general view that there are limited activities that appeal to young people and this contributes to young people loitering in town when they should be at school and at night. So what can be done instantly and effectively? Education, skills development and providing employment opportunities for young people are essential to engaging with young people. Not only the government but also non-governmental organisations (NGOs) can do something about it from it being worsen. Reinforcing the need for and benefits of education to parents, families and communities is crucial to ensure the society is heading to a healthy and proper way. Provide learning opportunities to youths that are relevant and significant to improve their daily lifestyle. Create better linkages between youth organisations and schools to support young people; hence problems can be solved quickly and easily and most important efficiently. Further develop and strengthen programs focusing on skills development, work experience and mentoring for young people is a solution too. By developing better partnerships between school and businesses, young people will be molded to prepare for work. Nevertheless, positive stories about successful youths should be demonstrated to other young people what they could achieve or aspire to. It is always good to follow positive footsteps because you will know that u are at the right route in life and never go wrong. To put it in a nutshell, everyone including parents, tutors, government or the NGOs and even the youths themselves should work hand in hand to overcome this chronic issue among the teens. This is mainly because the teenagers today are a very essential asset of the future. As the ups and downs of the country depends on the shoulder of the youths now. If the teenagers today are knowledgeable and has first world attitude, then our country will be standing stiff and strong for the time to come. So, let us all help out, even a little bit to make Malaysia a better place to live for now and forever.

Free Essays on Realm Of Deception

Realm of Deception Shakespeare’s tragedies create environments which allow the character’s decisions to assume the darkest of ends. The Shakespearian play, Hamlet, yields the catalyst of dark deeds to Claudius, brother of King Hamlet. Claudius, stricken by the deadly sin of avarice, poisons King Hamlet and marries his adulterate wife, Gertrude. The deceit of Claudius sets the basis for mistrust and action between the characters. This beginning deception of Claudius creates Hamlet’s use of deceit to fight deceit and leads to the climatic deceit at the end of the play. Claudius, the originator of deceit, creates his deception through his lust for the throne and Gertrude. This lust for the throne permits Claudius to go to extreme measures to gain royal power. Claudius kills King Hamlet with an ironic weapon, poison. This choice of a weapon is ironic because just as poison is disguised in its action Claudius attempts to disguise his motives. Claudius’s motives become clear when soon after the death of King Hamlet Claudius marries Gertrude, and allows his false emotions towards the death of the King to be shown. Claudius’s murder of the king and early marriage of Gertrude are all that is needed for Hamlet to create a mode of deceit to fight deceit. Hamlet, appalled at the hasty actions of Claudius to assume a new power and a new wife hides his own emotions by creating a feigned madness to mask his knowledge. Hamlet creates this false madness out of the necessity to learn of Claudius’s motives and thoughts. The deceit of Claudius to try to hide what he has done is shed more and more as Hamlet hides behind his mask of madness. Claudius attempts to use Rosencrantz and Guildenstern, old school friends of Hamlet, to reveal this mask and find out its true intentions. The deceit of Claudius with the murder of the King, early marriage of Gertrude, and his attempts to delve into the mask of Hamlet’s madness, allow H... Free Essays on Realm Of Deception Free Essays on Realm Of Deception Realm of Deception Shakespeare’s tragedies create environments which allow the character’s decisions to assume the darkest of ends. The Shakespearian play, Hamlet, yields the catalyst of dark deeds to Claudius, brother of King Hamlet. Claudius, stricken by the deadly sin of avarice, poisons King Hamlet and marries his adulterate wife, Gertrude. The deceit of Claudius sets the basis for mistrust and action between the characters. This beginning deception of Claudius creates Hamlet’s use of deceit to fight deceit and leads to the climatic deceit at the end of the play. Claudius, the originator of deceit, creates his deception through his lust for the throne and Gertrude. This lust for the throne permits Claudius to go to extreme measures to gain royal power. Claudius kills King Hamlet with an ironic weapon, poison. This choice of a weapon is ironic because just as poison is disguised in its action Claudius attempts to disguise his motives. Claudius’s motives become clear when soon after the death of King Hamlet Claudius marries Gertrude, and allows his false emotions towards the death of the King to be shown. Claudius’s murder of the king and early marriage of Gertrude are all that is needed for Hamlet to create a mode of deceit to fight deceit. Hamlet, appalled at the hasty actions of Claudius to assume a new power and a new wife hides his own emotions by creating a feigned madness to mask his knowledge. Hamlet creates this false madness out of the necessity to learn of Claudius’s motives and thoughts. The deceit of Claudius to try to hide what he has done is shed more and more as Hamlet hides behind his mask of madness. Claudius attempts to use Rosencrantz and Guildenstern, old school friends of Hamlet, to reveal this mask and find out its true intentions. The deceit of Claudius with the murder of the King, early marriage of Gertrude, and his attempts to delve into the mask of Hamlet’s madness, allow H...

Marketing Case Study with additional research and reference

Marketing with additional research and reference - Case Study Example As for the brand association, the company has positioned Starbucks store as the third place after home, and school or work, where high quality gourmet coffee is served and is available also for retail purchase. All this positioning is communicated through all the companys marketing efforts, where it builds the perceived brand quality—the layout of its stores, great customer service by friendly and knowledgeable crews, the taste of coffee, as well as extra perks that it offers such as free Internet access or sockets for electronic equipments such as laptops (Schultz 2009). All these four constitute the elements that make up a Starbucks customers loyalty. This is how Starbucks create brand equity. The Asian market promises more opportunities for growth than Europe. For one, the emerging markets are in Asia, and as these new economies grow, opportunities for foreign expansion also emerge as buyer powers increase (refer to the case). Most Asian markets are also open to the Western lifestyle (refer to the case). Because Europeans have longer history which is embedded in their culture as regards the way coffee is consumed such as in countries like Austria and Italy, the Asian market seems more attractive (refer to the case). Among the countries in Asia, Singapore seems to be the most viable country to enter, as Starbucks pose for its market entry in the region (refer to the case). In the mid-1990s, Singapore is the third largest economy in Asia, just after Japan and Brunei. Apart from having a high per capita income in the region, Singaporeans also like American products, which can give Starbucks a distinct advantage (refer to the case). Also, with the emergence of coffeehouses in the country, introducing the coffee lifestyle that Starbucks offer is no longer an issue, which otherwise could have incurred the company

Music From 1750- to the present-broad out line of the most significant Essay

Music From 1750- to the present-broad out line of the most significant - Essay Example Perhaps the backbone of music is the classical music tradition. Georg Mathhias Monn was an 18th century Vienna composer. His great contribution to the evolution of music was through the introduction of the secondary theme in the symphony. Monn was influenced by the Baroque style of Bach, but advanced this style to a more looser and graceful sound. His work on ‘Symphony in B major’ reflects this looser style, as well as containing a secondary theme. Ludwig van Beethoven’s Symphony #9 in D Minor, Opus 125 is a piece from most of the most renowned symphonies in the Western tradition. The symphony is in part such a revolutionary contribution to music, not simply because of its powerful and virtuosic content, but also because it represents one of the first instances of voices in a symphony. In terms of thematic content, Beethoven had a number of aristocratic patrons that ensure his artistic productions could be achieved to full completion. Franz Schubert was a 19th cen tury Romantic composer. Despite his early death at 31 his influence has lived on through a number of later composers and in the gradual adoption of Romantic principles. Schubert’s work on Erlkonig is highly influential as it aids in the early development of these Romantic tendencies, as well as the adoption symphonic poetry within the classical music context. In addition to traditional classical composers, there are a great number of amateur and otherwise marginalized songwriters. Louis Moreau Gottschalk was a nineteenth century American composer. He constructed a great number of Romantic piano works and was recognized as virtuoso performer. His composition ‘The Banjo: Fantasie grotesque, Opus 15’ falls within this category. ... The song is a light-hearted piano melody that one can argue is one of the forerunners of 20th century developments in popular music, with its naive and fun tone. Amy Beach was a 19th and 20th century American female pianist. Her composition ‘Gaelic Symphony: Movement 2’ is highly relevant to the history of music for its virtuosity and content; however, perhaps Beach’s greatest contribution was through breaking gender barriers in an field that until this point has been largely male dominated. Stephen Collins Foster was 19th century American songwriter. He is referred to as the father of American music. His song ‘De Camtown Races’ is highly important as it establishes forms of music that would later influence 20th century singers and songwriters. In terms of influence, the track was heavily influence from black minstrels that were popular at the time. Francis Johnson was a 19th century African American composer based in the United States. During this ti me African American composers were highly rare. Similar to Beach, Johnson continues the theme of marginalized individuals breaking into an oppressive industry. His song ‘The Grave of the Slave’ is notable for its simple yet beautiful melody. It’s clear Johnson was influenced by African minstrels and European and American classical influences. William Billings was an American choral composer during the 18th century. He is widely recognized as being the progenitor of American choral music. His songs were all written for four-part chorus and intended to be sang acapella. His composition ‘Wake Ev’ry Breath: A Canon of 6 in One with a Ground† falls directly into these categorical articulations. The choral composition is clearly influenced by similar spiritual compositions in the European tradition.

The History And Development Of Forensic Science

The History And Development Of Forensic Science The use of forensic techniques has been used throughout history to solve crimes; initiating from the early existence of man, Forensic Science was intact in its simplest forms and kept on expanding throughout the prehistoric era. Prehistoric forensics is also considered as the building blocks of modern forensic techniques. In the first instance a case indicating the use of forensics was reported in ancient Rome circa in 1000 A.D. An attorney Quintilian used a handprint full of blood to prove that a blind man had been wrongly accused for the murder of his own mother. In addition the first Forensic Autopsy laid out the foundations of forensics and was first executed on Julius Caesar by the Roman physician, Antistius in 44 BC. Subsequently this Autopsy revealed that Caesar was subjected to 23 stab wounds; only one of which had proven fatal. Thus assembling the basis of Pathology and enabling an insight into the cause of death of the deceased. Additionally acknowledgement of the importance of a corpse in solving a crime was recognised and awareness of the causes of death came into question; aiding the development of this area of forensics. During prehistoric times around 700 BC the very first fingerprints were conducted by pressing a handprint into clay and rock. Archaeologists in a province of Canada known as Nova Scotia revealed an ancient drawing, outlining the detailed ridge patterns of fingerprints and a hand. In accumulation the ancient Babylonians developed fingerprints on clay tablets for use as business transactions and identification. Also during the 7th Century BC an Arabic merchant named Solemn affixed the fingerprints of a mortgager to a bill; which would be transferred over to the lender and would be documented as legal proof of a valid debt. In addition the Chinese also used this technique to affix fingerprints into clay sculptures to be used as a form of identity. Due to no classification system and common misconceptions of identity meant that this was a vital discovery; therefore fingerprints were considered as documented evidential proof in business. Archimedes between (287-212 BC) displayed the first recorded account of density and resistance by examining water displacement; enabling them to be able to ascertain that a crown was being falsely portrayed as gold. Analysis of density and toughness of the crown determined that it was not made of gold. Furthermore in 250 BC an ancient Greek physician, called Erasistratus, found that when a person was not telling the truth, the pulse rate of that person increased. Consequently this laid out the principles for the very first lie detection test; modern day lie detection is known as a polygraph and based on the changes in pulse rate/heart, galvanic skin response GSR (sweating), blood pressure and vast or sudden changes in the sympathetic nervous system. Forensics during the 1000- 1700s During this time period over 700 years, mankind discovered vast amounts of knowledge in all the diverse fields of forensics. Acknowledgment and attention to detail increased towards the end of the 16th century so much so that documents had been published showing the fine detail of fingerprints. Henceforth this aided the world of forensics in successfully developing and recognising individual human characteristics. In 1000 A.D. crime scene investigation, advanced to an extent where an attorney Quintillion was able to identify and examine hand prints covered in blood, to prove that a blind man had been trapped for the murder of his own mother. Additionally the Chinese went on further, in 1248 AD the development of the first written documentation for identifying distinctive crime via a book was published in china. In ancient China clay seals were found to consist of thumbprints. Subsequently this was one of the first books published named Hsi Duan Yu, which means The Washing Away of Wrong. This book consisted of medical knowledge which helped establish the differences in the recognition of crimes such as drowning and strangling. Consequently this book is considered as the first recorded evidence combining medicine to crime solving practices. It also consists of recorded information that outlines the basis of forensic pathology. The book His Duan Yu aided the development and enhancement of pathology and is still is considered as a valuable resource. In 1249 an Italian surgeon Hugh of Lucca took an oath as a medical expert in the city of Bologna; he gained fame for his comprehension regarding the antiseptic treatment of wounds. More than 50 years later in the year 1302 an Italian named Bartolommeo da Varignana from the same city of Bologna carried out a medical autopsy regarding a case of a murder suspect, involved in the murder of a noble man. Nearly a century and half later in 1447 a body was identified as that of Charles French Duke of Burgundy from the absent teeth which were the clue in solving the murder; his body consisted of teeth which had been knocked out whilst he was still alive and recognition of these missing teeth and scars gave an indication to his identity. Therefore this case can be considered as one of the first indications of Forensic Odontology. The French have also played a remarkable role in discoveries through the years. A French Surgeon from the year 1509-1590, called Amboise Pare wrote and published reports in court; thus producing a book which is deliberated as being the first conclusive test on legal medicine. During the 1600s the world of science had opened up with an expansion of discoveries which were taking place at a phenomenal rate. In 1601 the first treatise on systematic document examination was published in France by a French man called Francois Damelle. This document was written before the developments of inks and paper. However comparison of handwriting could be subjected to analysis and identified. Modern day handwriting analysis is conducted by a Forensic Document Examiner, who detects forgeries e.g. signatures. Moreover a Forensic Document Examiner has the task of examining documents created using photocopiers and fax machines; this is done by examining the ink and paper alongside the handwriting and its other foreign inclusions. Sir Thomas Browne (1605-1682) was an English Physician and Historian who acknowledged that a substance known as Adipocere was formed on the body of the deceased. He described this substance as fatty, waxy and soap like. It also came into recognition that Adipocere was formed on human corpses; mostly buried in moist and air free places. Persistently this substance was under analysis and a French chemist known as Antoine Franà §ois (1755-1809) discovered the chemical speciality of Adipocere whilst examining bodies; recognising its chemical similarity to soap. Subsequently this discovery was of huge progression dating back to prehistoric times (44 BC) where Antistius found that only one stab wound proved fatal during the killing of Julius Caesar. Therefore understanding of pathology was growing at an astounding rate and people started discovering the solution to crimes via science instead of relying on witchcraft. Also in 1686 Marcello Malpighi a professor of anatomy at the University of Bologna went on further to allow documentation of the different characteristics of fingerprints e.g. whorls, ridges, loops and spirals. Although Malpighi documented the patterns of fingerprints he did not mention there importance in the use of crime detection and how they are part of an individuals characteristics; hence the vital importance they play when used as identification methods. However a layer of skin approximately 1.8mm thick is named after him and is known as the Malpighi layer. A crucial discovery was made in 1775 by Karl Wilhelm Scheele. He discovered that it was possible to change Arsenious Oxide into Arsenious acid; when reacted with zinc it produces arsine. Subsequently this procedure proved to be of vital importance in forensic detection of arsenic. One of the first uses of documented physical matching was established in 1786, when John Toms an Englishman was convicted of murder. Evidential proof showed a torn wad of paper found in a pistol matching another piece in his pocket. Enhancement of Forensics during the 1800- 1900s In history this time period is considered as the growth and spread of Forensic Science. In the early 1800s where ideas were still at large and developing an English Naturalist named Thomas Bewick used his own fingerprints to identify the books he published. He did this by engraving them in order to identify the books he published. Henceforth astounding research on fingerprints came about in 1823 when Professor John evangelist published his proposition which consisted of the discussion of 9 fingerprint patterns. However there was no mention of use in personal identification. In 1810 Germany, the first recorded documented analysis was undertaken. Also a chemical test for a specific ink dye is applied to a document named as the Konigin Hanschritt. Mathieu Bonaventure published the Traite des Poisons in 1813 and was a professor at the University of Paris who specialised in medicinal and forensic chemistry. Considered as the father of modern toxicology due to his significant contributions he also aided the development of presumptive blood detection tests to indicate the presence of blood. Furthermore he was credited for his attempt to identify blood samples using the microscope. Similarly in 1817 Bateman described senile ecchymosis as he records dark purple blotches to determine that they are present due to extravasation of blood into specific tissues in the body known was dermal tissues. Similarly professor of Forensic Medicine in the year 1829 called Sir Robert Christenson published his treatise on poisons. This piece of publication was well thought out and regarded as the standard work of toxicology written in the English language. A year later in 1830 Lambert Adolph a statistician from Belgium outlined the foundations for Bertillons work by putting forward his belief that no human bodies are exactly alike. Persistently in 1831 Erhard Friedrich Leuchs describes the first Activity in human saliva on starch via the action of salivary ptyalin which is known as amylase. The year 1835 bought about the recognition of a field of forensics known as ballistics; hence the founded comparison by Henry Goddard on a visible flaw in the bullet revealed that it originated from a mold. Thus outlining the first use of bullet comparison to catch a murderer was conducted. Likewise in 1836 an English chemist known as James Marsh progresses and identifies a test for the presence of arsenic in tissues. This was later known as the Marsh Test and is known to be very sensitive for detecting as little as 0.02 mg arsenic. It is also known to be the first test of toxicology to be used in a jury trial. Consistently throughout the 1800s many vital discoveries were made Dr John Davy in 1839 was involved in one of the first attempts in investigating time of death. He used a mercury thermometer to experiment on dead soldiers to acknowledge body temperature since the time of death. Furthermore during this year the first well set out procedures for the microscopic detection of sperm and the different microscopic characterisation of the different substrate fabrics. Also in 1840 Mathieu Bonaventure applied the marsh test correctly and discovers arsenic in the corpse. After this a polish anatomist called Ludic Karol initiated a document on the crystallisation of certain organic compounds present in blood. After this the test which indicated the presence of blood on the cloths of a suspect and various items became broadly used in forensic science. During the mid-1800s, Richard Leach in 1855 established the use of dry plate photography for keeping prison records via photographing inmates. In addition Amboise August attracts attention to petechial haemorrhages which take place in asphyxia deaths. Modern research proved this wrong; however the belief is so persistent that many forensic pathologists still find this hard to discard. In 1863 the German scientist Christian Friedrich first discovers the capability of haemoglobin to oxidize hydrogen peroxide making it foam aiding the presumptive test for the presence of blood. Additionally towards the end of the year 1863 Taylor and Wilkes wrote a paper on the acknowledgement of time of death by distinguishing the fall in body temperature. Successful completion of this bought about terms and concepts such as the initial temperature, core, heat gradient and also the effect of insulation. The fingerprint discovery enhanced in 1870 when Henry Faulds took up a study involving skin furrows after noticing fingerprints on specimens of prehistoric pottery. Faulds not only acknowledged the importance of fingerprints for individualisation purposes but also planned a method of classification. Later in 1880 Faulds becomes the first person to recognize the significance of latent prints left at crime scenes. On the same agenda Argentinian Juan Venetic established the first criminal fingerprint id system; identifying a woman for the murder of her two sons. In the late 1800s Sir Francis Galton publishes his book on fingerprints outlining the first classification system. Galton identifies fingerprints by observing individuality and permanence still in use today it is known as Galtons Details. Progressively Sir Edward Richard develops this print classification and is later used in Europe. Towards the early 1900s discoveries were enhancing and the use of Forensic Science began its journey across the globe, diverging into various sectors. Human blood groups were first discovered by Karl Landsteiner in 1901; this was later adapted to be used as a validation method on type stains. Subsequently in 1902 Henry Forrest creates the first systematic use of fingerprints and later in 1903 the New York State Prison uses fingerprints for criminal identification. A breakthrough in the world of forensics and increased understanding was developed when the Lenquete criminelle was published by Dr Edmund Locard a great professor within the forensics field who stated that every contact leaves a trace, Dr Edmund- Locard, (1904). Subsequently this statement became known as Locards Exchange principal. The statement in a wider sense implied that every time an individual comes in contact with a place or another individual, something of that individual is left behind at the place; thus something of that place is taken away with the individual. During the course of the 1900s the development of blood groups, criminal identification system and also Gunshot residue tests such as the diphenylamine were developing at an astonishing rate. The mid 1950s show signs of a huge awareness of attention to detail this can be seen when Max Frei-Sulzer discovered the tape lifting method for collecting trace evidence. Many Forensic Techniques began developing such as Gas Chromatography and also identification of petroleum brands came into question. A decade later in 1960 Brian Cull-ford of the British Metropolitan Police Laboratory (BMPL) starts gel based methods to test for enzymes in dry bloodstains and other bodily fluids. Over next 40 years Forensic Science had become so advanced that many of the techniques are still used today; a technique known as Scanning Electron Microscopy was developed in 1974 at the Aerospace Corporation which involves the use of electron dispersive X-rays technology and is still in use today. On the other hand a handy mechanism known as the Automated Fingerprint Identification System was introduced by the FBI in 1977, providing the first computerized fingerprints. Other techniques such as Superglue fuming came under analysis and many techniques developed regarding fingerprints. UK police also initiate Forensic DNA profiling and later solves the Colin Pitchfork murder case. In 1991 development of a system known as Integrated Ballistics Identification System was put into practice with Drug Fire for automated imaging and comparison of marks left on fired bullets etc. Simultaneously many databases were being established. In 1996 the Police National Computer (PNC) was introduced in the UK and the FBI in 1998 released a DNA database known as NIDIS. Up until the present time development of forensic databases is still at large such as the 2007 Footwear coding and detection management system developed in the UK; assisting in detection of footwear marks found at crime scenes and comparing them with a controlled sample stored on the Footwear Database. Many modern techniques such as ESLA and Casting prove useful and efficient in the detection of footwear marks. Similarly the fingerprinting database has enhanced to an extent where it stores over 18.6 million set of ten-prints and the techniques used to retrieve prints are quick and efficient such as Florescent Magnetic and bi-chromatic powders, Superglue Fuming, Ninhydrin and Iodine fuming. Hair analysis has developed by means of Mass Spectroscopy, recently in April 2011 a new laser technique has revealed that separating out parts of hair samples can answer valuable questions about a person such as; what they have consumed recently including clues which can aid forensic scientists to understand what led them to behave in such a way. One of technologys most advanced discoveries is the PNC which immensely aided forensics since 1996 as it contains multiple databases including Automatic Number Plate Recognition (ANPR) which can detect cars without insurance, stolen and disqualified drivers. The PNC is available 24 hours a day and can produce results within minutes. Earlier this year in February 2012 the police were provided with blackberry smart phones which enclose a fingerprint scanning device enabling them to scan fingerprints and cross link these through the PNC to establish a match; thus painting a clearer and wider image of the suspects true identity. Additionally Police use a technique known as the Face Building System it works by enabling the victim to identify the perpetrator by putting forward many different facial characteristics; helping build an image of an offender for public appeal. Advancing technology in the near future may take forensics to a whole new level with a new Face Recognition System which could be used by police officers to scan faces and cross link them to the Mug shots stored on the PNC; drastically reducing the presence of Identity Freud in the UK. Till the present day forensics has proven of immense use, its phenomenal and rapid development through the ages has led to numerous crimes being solved. Vast amount of detail that has arisen through the years, allows the expansion of forensic fields which enable them to split into unique and diverse divisions e.g. Forensic Odontology. This is the study of dental evidence such as bite marks or even human remains in order to establish the identity of an individual. During this modern era; astonishingly increasing technology proceeds to thrive the success of crime detection and unravels many forensic cases at a remarkable rate; making the jobs of criminals considerably harder. Statistics provided by npia police