Sunday, May 24, 2020

The School Of Prison Pipeline Presents The Intersection Of...

Chapter One: Introduction Background of the Study: The School-to-Prison Pipeline presents the intersection of a K-12 educational system and a juvenile system, which too often fails to serve our nations at risk youth. For most students, the pipeline begins with inadequate resources in public schools. Overcrowded classrooms, a lack of qualified teachers, and insufficient funding for extras such as counselors, special education services, even textbooks, lock students into second-rate educational environments. This failure to meet educational needs increases disengagement and dropouts, increasing the risk of later court involvement (Bennett-Haron, Fasching-Varner, Martin, Mitchell 2014). Even worse, schools may actually encourage dropouts in response to pressures from test-based accountability regimes such as the No Child Left Behind Act, which create incentives to push out low-performing students to boost overall test scores (Cramer, Gonzales, Lafont-Pellegrini 2014). Lacking resources, facing incentives to push out low-performing st udents, and responding to a handful of highly-publicized school shootings, schools have embraced zero-tolerance policies that automatically impose severe punishment regardless of circumstances. Under these policies, students have been expelled for bringing nail clippers or scissors to school (Christle, Jolivette, Nelson 2005). Rates of suspension have increased dramatically in recent years from 1.7 million in 1998 to 3.1 million in 2010

Wednesday, May 13, 2020

Lottery Ticket Case Ii Solution Essay - 1036 Words

Five-Step Approach to Unstructured Problems 1. Succinct Statement of the Financial Reporting Issue(s) Provide a brief statement of the accounting issue that includes the characteristics of the transaction that introduce uncertainty about how to record it. How should an expenditure, in this instance to purchase a lottery ticket, which has a risk of providing no future cash flows be reported? 2. Brief Summary of the Economic Purpose of the Transaction State the reason corporate management has entered into the transaction, or, alternatively, summarize the event that has led to the reporting controversy. (This can be difficult in some practice cases but is usually obvious in the FASB concepts cases.) Phil N. Tropic bought†¦show more content†¦4. Neutral Discussion of the Major Alternatives, Citing Relevant Authoritative Literature and Theoretical Concepts Discuss the merits for and against each of the alternative ways to report the transaction listed in the previous step. Cite authoritative accounting rules (from the conceptual framework or practice literature) and specific facts of the case that help you apply the rules. If you have developed a long list of alternatives in step 3, you may be able to eliminate some of them without a detailed analysis (but state reasons). This is the longest section of your analysis. Alternatives a and b (from step 3) are closely related so I will discuss them together in applying the recognition criteria. A critical aspect in determining whether the $150 is an asset or contribution expense is whether the benefit is viewed as i) the chance to receive $100-$100,000 or ii) the right to participate in the drawing. These alternatives assume that Phil plans to keep the ticket and participate in the lottery. Under view i), the probability of receiving $100-$100,000 is a probable future economic event since the chances of winning a prize are greater than 50%. Although the FASB doesn’t require a 50% chance to be probable, the fact that the odds are greater than 50% is favorable. With regard to control, he has paid in full for the ticket but he has no control over the outcome of the drawing. Control is thereby questionable. Finally, since Phil hasShow MoreRelatedLottery Ticket Case II Solution991 Words   |  4 Pagesin this instance to purchase a lottery ticket, which has a risk of providing no future cash flows be reported? 2. Brief Summary of the Economic Purpose of the Transaction State the reason corporate management has entered into the transaction, or, alternatively, summarize the event that has led to the reporting controversy. (This can be difficult in some practice cases but is usually obvious in the FASB concepts cases.) Phil N. Tropic bought a lottery ticket to participate in a drawing byRead More Evidential Basis in Epistemic Justification Essay5302 Words   |  22 Pagesstructure, and in my opinion one effective way of inquiring about the concept of justification could be to investigate it in a definite, problematic case of justification; for instance, in trying to solve a paradox of justification one could understand the notion of justification better. Therefore, as a contemporary paradox of justification the lottery paradox, which is discussed in various contexts, such as induction, defeasible reasoning, a Bayesian theory of rational decision-making, confirmationRead MoreCelebrations and Memories Ltd (Cml) Case Exam Mark Assessment Guide3237 Words   |  13 PagesMay 2008 Case Examination Celebrations and Memories Ltd. 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TheRead MoreCollege Student Gambling: Examining the Effects of Gaming Education Within a College Curriculum15937 Words   |  64 Pagesgambling odds by students and on their stated readiness to engage in high-risk or excessive gambling. Several studies of abusive gambling behavior speak of the propensity or denial typically associated with addictive behaviors, as proven to be the case in other areas of addiction, such as drug or alcohol. Education regarding the focal issue may diminish denial and lead to more realistic estimates of one’s own behavior pattern. Thus, a third question and associated hypothesis tested was that studentsRead MoreAn Analysis of Theodore Roethkes My Papas Waltz3287 Words   |  13 Pagesbeen about an abusive father/son relationship, there would have been much more fear and darkness in its tone and diction. These are absent, and hence, my view is that there was no abuse; the father and son are merely having some boisterous fun. Part II: In Eudora Weltys A Memory, there are several symbols. The first and most prominent of these is the frame; both the one she makes with her fingers to observe the world and the actual frames she uses to contain her paintings. This can have a dualRead MoreVirgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.7177 Words   |  29 Pagesthe aftermath of the Hatfield crash and the repairs required to the railway lines that have resulted in significant disruption and delays to services. Virgin Rail has attempted to win back customers through half-price ticket schemes, but the difficulties in even purchasing such tickets has initially led to further complaints. Virgins goal to turnaround the rail service delivery concept is a definite challenge in a traditionally difficult sector. The business challenge is even greater given the complexityRead MoreContinental Airlines in 2003 Sustaining the Tur naround6037 Words   |  25 PagesI. CASE CONTEXT Imagine a company where employees hate the moment when they wake up because they know that they’re going to have to go to work. Once at work, these employees, who even consider maximizing their sick leave just to have an excuse not to be there, are all day with disgruntled customers complaining about the lousy service, the late planes and lost baggage. When the saving grace of break time finally arrives, these employees rush out and exert the utmost effort to pretend notRead MoreBrand Community9592 Words   |  39 Pageshaving and communicating shared values is underscored in the nonprofit sector, as most charities exist because of a single goal-oriented focus: a cure for a medical condition or disease, the completion of a building project, increased knowledge or a solution to a social problem. 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Wednesday, May 6, 2020

Command vs Market Economy Free Essays

Command Economic System: When we talk about the term â€Å"command† in historical context; whether it relates to economic, political or warfare, command has always been vested in the hands of the few. If we relate â€Å"these few† to a group of people who exercise power in terms of making decisions (be it economic/social/political etc) for ALL the people they govern, we call this process or system a â€Å"Government†. In a command economic system, this government basically owns and controls most of the economic resources of the country. We will write a custom essay sample on Command vs Market Economy or any similar topic only for you Order Now This â€Å"Command† economic system is also known as â€Å"socialism† or â€Å"communism† (McConnell – Economics) In any economic system decisions have to be made regarding production of goods and services, price setting, education, expenditure on infrastructure, resource allocation, resource/property ownership, resource distribution, establishment of industries and businesses, salaries for individuals etc. In a Command Economic System, all these decisions are taken by the Centre/Government. Public in general/ individuals in general do not have any â€Å"say† in such government decisions. Practically speaking, â€Å"Absolute† command economy doesn’t exist in this world, even near perfect â€Å"command economy† of Soviet Union/Russia had private/market influences in its system. McConnell states North Korea and Cuba as near to perfect Command Economic Systems. Pakistan too took a step towards socialism/nationalization in Zulfiqar Ali Bhutto’s era in 1970s, which later had to be discontinued in wake of emerging capitalist economic forces at that time. Market Economic System As opposed to Command Economic System, Market Economic System is characterized by near to minimal role of Government in governing and directing economic activity of the country. In other words, it is simply the opposite of a command economic system discussed above. The salient features of a market economic system includes â€Å"Private† ownership of economic resources (i. e. , land, labor, capital and entrepreneur), coordination of economic activity through markets, production and distribution decisions aken by private businesses and firms, determination of market prices and quantity through forces of demand and supply (rather than government) etc. The concept of market is fundamental in understanding the captioned subject. Market is a place where buyers and sellers of products come together and through their buying and selling behaviour, price and output for the economy is determined. The sellers seek to maximise their objectives (primarily profit) thro ugh engaging in practices that may compromise societal benefits at large (self interest). To keep profitable, businesses innovate/invest in RD to achieve economies of scale to minimise cost and this lust for market power often leads to competition/inter rivalry amongst firms which leads to production of goods and services at less than socially optimum level. Though practically speaking a perfect market economy can’t exist (government intervention is required in certain areas) Hong Kong, United States and Ireland (ref McConnell) are nearest examples of free market economies in today’s world, where Government’s intervention is minimal. How to cite Command vs Market Economy, Essay examples

Monday, May 4, 2020

Legal Studies Adult Parole of Victoria Australia †Free Samples

Question: Discuss about the Legal Studies The Adult Parole of Victoria Australia. Answer: Benefits Community Safety-The Law Institute of Victoria (LIV) is very much supportive of the parole scheme. This parole arrangement permits for supervision, management and supported reintegration of all the prisoners back into the society (Liv.asn.au 2017). In addition to this, there are empirical evidence that reflect that parole lessens rates of recidivism and defers the beginning of reoffending, hence benefitting the broader community. Parole issued based on good behaviour or else determination of the board that a particular convict has sufficiently reformed and can be allowed to re-enter the community. This provides the convict fresh opportunity as well as the opportunity to start afresh for all the convicted criminals (Callinan 2013).Justice Callinan recognizes fact parole system generates creates hope, self-reverence and the motivation to reform as well as rehabilitate throughout the population of the prison (Liv.asn.au 2017). In addition to this, Justice Callinan also mentions the fact that parole system benefits the entire community from essentially the rehabilitation of all the offenders. On the whole, the LIC supports the suggestions of Justice Callinans for better resourcing for particular Parole Board as well as Corrections Victoria to make certain the best results for the concerned people (Callinan 2013). Essentially, strengthening the Victorias parole system is said to strengthen the overall community sa fety. 98% of offenders will thus be in due course be released from prison and around 5500 prisoners are unconfined into the Victorian community each year (Liv.asn.au 2017). However, it is essential for the parole board to make the correct decisions regarding granting parole as well as cancellation of parole. In essence, the Victorian Government is by now creating alterations to enhance parole. Saves money- The prisons are very expensive and the legal authorities need to bear huge amount of costs for running the same. Huge number of prisoners therefore increases the costs of the authority. Thus, parole can help in saving money as prisoners are released prior to conclusion of the statement. Again, this is beneficial to the public and this can reduce the total number of people who are incarcerated (Bartels 2013). This can essentially cost huge sums of money per prisoner each year. Moreover, reduction of the incarcerated rates can be considered to be conducive to a free as well as democratic community. Reduces overcrowding in prisons- the release of the prisoners prior to the completion of the sentence also helps in reduction of the overcrowding of convicts in the prison. In Australia the nationwide imprisonment rate is 168 prisoners for every 100,000 adults. Therefore, more number of prisoners can overcrowd the prison. As per reports, the rate of imprisonment in Australia has increased each year and since 2002, the population of prison has increased by nearly 31% (Fitzgerald et al. 2016). Limitations Paroles cannot be monitored all the time: Parole involves a huge risk in which the parolee might perhaps become a repeat offender. This becomes a huge risk that the convict needs to be able to survive on their own upon release and can also be remain unemployed, homeless and can face social maladjustments or else substance abuse (Heraldsun.com.au 2017). Therefore, paroles need to be monitored properly by the criminal justice system. Issues with administration of parole: there are three different key agencies that is essentially involved in the Australian parole system (Bartels 2013). Again, Adult Parole Board is accountable for granting as well as cancellation of parole, along with overseeing parolee improvement in the community. Department of Justice Regulation is responsible for preparing prisoners for essentially the parole. Again Victoria Police also plays an important role in the system by notifying both DJR as well as APB. However, there are several issues as there are few prisoners that receive parole and as an outcome there are more offenders who are not receiving the support. Insufficient information as well as communications technology (ICT) schemes at DJR augments the overall risk of error and create inadequacies. Issues with resources of supervisions and enforcement of conditions of parole: Precise monitoring as well as assessment is crucial to allow agencies to recognize areas for enhancement and to determine the magnitude to which the parole system is raising community safety (Fitzgerald et al. 2016). These insufficient ICT systems obstruct the monitoring as well as assessment of the impact of the alterations on the parole scheme. References Bartels, L., 2013. Parole and Parole Authorities in Australia: A System in Crisis?. Fitzgerald, R., Freiberg, A., Cherney, A. and Buglar, S., 2016. How does the Australian public view parole? Results from a national survey on public attitudes towards parole and re-entry.CriminalLaw Journal,40(6), pp.307-324. Callinan, I., 2013. Review of the parole system in Victoria. Liv.asn.au. 2017. [online] Available at: https://www.liv.asn.au/getattachment/3c3b7020-e37a-48a3-bf64-167f44d2fe82/Review-of-the-Parole-System-in-Victoria [Accessed 1 May 2017]. Heraldsun.com.au. 2017. Strong parole system will benefit all. [online] Available at: https://www.heraldsun.com.au/news/opinion/strong-parole-system-will-benefit-community/news-story/614fb011dc8ea02658993e35d643afb2 [Accessed 1 May 2017].

Sunday, March 29, 2020

The Declining Values in Society Especially Among Youths free essay sample

Malaysia now and before has a huge and tremendous of differences. Look at the streets, the buildings, the facilities and other infrastructures; not all but most of it is in a good condition. Moreover, in most part of the country is covered by natural greens that provide us healthy environment and also clean air to breath. With many attractions in our country, Malaysia is now a tourist target for their vacation. All these achievements are not done by one man but it is the full cooperation of the citizens. However, in the long run, the workforce ages and here comes the new generation to pick it up from them. So, it is very vital that the youths are going to the right path of life to ensure the future of our country. But as we witness today, more and more children are having lots of social problems including fighting, crime, murdering, stealing and many of them left school at a very young age. We will write a custom essay sample on The Declining Values in Society Especially Among Youths or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, the statistic shows that cases of crimes are arising and at a worrying state. What is happening? Why is it uncontrollable? What are the best solutions? These are common questions arise among us. First and foremost, I would like to pint point the parents, not to criticise them but to make them realize what went wrong between them and the children. A baby after birth is as if a pure white cloth with no dots or tears and the parents paint the colours on to the cloth as the kid grows. In other words, parents interactions with their children facilitate childrens moral development. Indeed that parent is too busy with their daily working schedule because of the demanding high cost of living as they work very early in the morning and only back at late night. By practicing this lifestyle, there is certainly no time for interaction with their children and definitely parents have no single idea of what their children does while they are at work. With no one to control the children, they will have the maximum freedom to do their favourite things rather it is good or bad doings. If it is good, there would not be a problem, but what if things turn the other way round where they reach drugs, illegal racing, stealing activities and so on. So, it is very important that parents take care of their children 24 hours a day to avoid unnecessary happenings. Next point that I would like to stress on is less teachings of religion to the young ones. I believe that all the religion in this world teaches us the right things to do and none of it is negative activities. Nowadays, religion activities are not implemented by the parents themselves and not practiced as a part of daily ruitin. Then, how would you aspect the children follow the parents’ virtue footsteps? Prayers are forgotten, the Holy Bible is left untouched, holy and pure places of the respective religion are not being used. What is going to happen? Let me tell you what will possibly happen, strong belief or trust in God will be fragile and easily crumble soon enough. The youths would not be able to think rationally as in unable to differentiate good or bad and love or hate as there is no one to guide them the right way. This is mainly because of human learn and does bad things much quicker than doing good. If things turn out ugly, the children will be easily influence by a certain corrupted society in our country. As we all know, teenagers are stages of life that is unstable and likely to discover new and interesting things to do. Hence, it is best that the teens are under control to prevent further corruption. My third stand on this topic is corrupted and immoral friends influent. We spend most of our time with our dear friends more than our family members as a student. So, choosing the right friend is very vital as it may lead to disasters if chosen wrongly. When a teenager mix and mingle around the rotten mates, he or she will also be brain washed and encouraged to be polluted as the whole group is. Drugs and also cigarettes will be part of the gang’s activity. Not only taking in those poisonous deathly chemical into the body but also selling them to make more profit and to get more stocks. Other than that, as for teen girls, they will be easily fall into traps made by their perverted boyfriend. Not to say all female youths but mostly are cheated as they trust the wrong person in life. As the impact, babies are born before marriage and young mothers are left and dumped by their irresponsible so called ‘soul mate’. Then the young mother has no choice but to throw away the poor newly born baby to run away from their responsibility. Is this ethical? Of course not, this is very immoral n uncivilised doings. To prohibit this from happening, choosing the right friend is very important from the very beginning. Last but not least, is the corruption caused by influence of the western countries. Why I say so? Look at our teens today, they seem to be mimicking the popular actors and actresses from the westerns. That and also their free style culture is monopolising our very own culture. Now, every single home has at least one television and western culture is spreading through this electrical square box fast and effective. Freedom of interaction and clothing fashion trend are two of the most major influential on the youths today. There are films that focus on sex relation created by foreign directors, but that is not the end of it, there are also movies that has an abnormal sex storyline and the best example is ‘Broke Back Mountain’ directed by Ang Lee from the United States. Besides that, clothes that the teens wear now are very improper and disrespecting. Mini short skirts, sleeveless T-shirts and bareback clothing are a few example of not suitable clothing. What are they trying to prove to show so many of their skin? This style of wearing baits perverts and distracts the mind of the opposite attraction. So, preventing the teens from being influenced is truly vital and needed till they are mature enough to think by themselves. Based on the perspective I have given above, it is not made up and it is really happening in real life. Frankly to tell, through out my life I have witness and experience it before. I am now able to think wisely and critically in every step I make in life. I do not regret but I am truly glad that I fell and experienced the bitterness of life because by so, I can change and improve myself to be better in many ways. If I did not fall, I will not learn anything and keep on repeating it without knowing the result later on. There are always solutions or remedies to problematic conditions. To begin with, parental love helps a child take in vital virtues and discipline. Parents who spend quality and quantity time with their young ones as well as love and care for them will have the children to gain higher levels of moral development. A gapless family gives children examples to learn from, values and cultures to be practiced, and a support system to turn to in times of need. When children feel linked to the family, they will feel comfortable and safe. However, excessive parental control can lead children to make poor choices just to get some freedom. On the other hand, too much freedom leads to children feeling overwhelmed and bossy. With uncontrolled of freedom, children may get the idea that parents dont really care what they do or what kind of person they become. So, parents should handle their kids with modesty of parental control. Have your children complete chores and jobs around the house, take responsibility for their own homework, or take care of a younger sister or brother, an ill family member, or pets. Volunteering, service projects, and giving to a charity provide an opportunity to give of self through responsible action. Changes made to the education system can also be a solution to this matter. It is important to shape an education system such that it produces a high quality of new generations who are able to cope with the demand of the real world. In order to do this, some significant changes need to be made to churn out sturdy and strong minded individuals. Firstly, classes should be shrunk to a smaller group. A ratio of 20 students to a tutor is far more effective and constructive compared to a ratio of 50 to one. In smaller classes, individual attention can be meted-out by the tutor consequently this will bring about the increase in the quality of students who leave their study life. Tutor will be better able at disciplining and molding the students too. Besides, the quality of a tutor is crucial to a solid and functional education system. The tutors should not only be masters of the subject that they teach but also be masters in communication, language, psychology and character building. It is fundamental for the tutor to be enthusiastic, confident devoted and dedicated to the vocation of teaching. This is to ensure no one to suffer for the lack of interest on the part of the tutor. There was a general view that there are limited activities that appeal to young people and this contributes to young people loitering in town when they should be at school and at night. So what can be done instantly and effectively? Education, skills development and providing employment opportunities for young people are essential to engaging with young people. Not only the government but also non-governmental organisations (NGOs) can do something about it from it being worsen. Reinforcing the need for and benefits of education to parents, families and communities is crucial to ensure the society is heading to a healthy and proper way. Provide learning opportunities to youths that are relevant and significant to improve their daily lifestyle. Create better linkages between youth organisations and schools to support young people; hence problems can be solved quickly and easily and most important efficiently. Further develop and strengthen programs focusing on skills development, work experience and mentoring for young people is a solution too. By developing better partnerships between school and businesses, young people will be molded to prepare for work. Nevertheless, positive stories about successful youths should be demonstrated to other young people what they could achieve or aspire to. It is always good to follow positive footsteps because you will know that u are at the right route in life and never go wrong. To put it in a nutshell, everyone including parents, tutors, government or the NGOs and even the youths themselves should work hand in hand to overcome this chronic issue among the teens. This is mainly because the teenagers today are a very essential asset of the future. As the ups and downs of the country depends on the shoulder of the youths now. If the teenagers today are knowledgeable and has first world attitude, then our country will be standing stiff and strong for the time to come. So, let us all help out, even a little bit to make Malaysia a better place to live for now and forever.

Saturday, March 7, 2020

Free Essays on Realm Of Deception

Realm of Deception Shakespeare’s tragedies create environments which allow the character’s decisions to assume the darkest of ends. The Shakespearian play, Hamlet, yields the catalyst of dark deeds to Claudius, brother of King Hamlet. Claudius, stricken by the deadly sin of avarice, poisons King Hamlet and marries his adulterate wife, Gertrude. The deceit of Claudius sets the basis for mistrust and action between the characters. This beginning deception of Claudius creates Hamlet’s use of deceit to fight deceit and leads to the climatic deceit at the end of the play. Claudius, the originator of deceit, creates his deception through his lust for the throne and Gertrude. This lust for the throne permits Claudius to go to extreme measures to gain royal power. Claudius kills King Hamlet with an ironic weapon, poison. This choice of a weapon is ironic because just as poison is disguised in its action Claudius attempts to disguise his motives. Claudius’s motives become clear when soon after the death of King Hamlet Claudius marries Gertrude, and allows his false emotions towards the death of the King to be shown. Claudius’s murder of the king and early marriage of Gertrude are all that is needed for Hamlet to create a mode of deceit to fight deceit. Hamlet, appalled at the hasty actions of Claudius to assume a new power and a new wife hides his own emotions by creating a feigned madness to mask his knowledge. Hamlet creates this false madness out of the necessity to learn of Claudius’s motives and thoughts. The deceit of Claudius to try to hide what he has done is shed more and more as Hamlet hides behind his mask of madness. Claudius attempts to use Rosencrantz and Guildenstern, old school friends of Hamlet, to reveal this mask and find out its true intentions. The deceit of Claudius with the murder of the King, early marriage of Gertrude, and his attempts to delve into the mask of Hamlet’s madness, allow H... Free Essays on Realm Of Deception Free Essays on Realm Of Deception Realm of Deception Shakespeare’s tragedies create environments which allow the character’s decisions to assume the darkest of ends. The Shakespearian play, Hamlet, yields the catalyst of dark deeds to Claudius, brother of King Hamlet. Claudius, stricken by the deadly sin of avarice, poisons King Hamlet and marries his adulterate wife, Gertrude. The deceit of Claudius sets the basis for mistrust and action between the characters. This beginning deception of Claudius creates Hamlet’s use of deceit to fight deceit and leads to the climatic deceit at the end of the play. Claudius, the originator of deceit, creates his deception through his lust for the throne and Gertrude. This lust for the throne permits Claudius to go to extreme measures to gain royal power. Claudius kills King Hamlet with an ironic weapon, poison. This choice of a weapon is ironic because just as poison is disguised in its action Claudius attempts to disguise his motives. Claudius’s motives become clear when soon after the death of King Hamlet Claudius marries Gertrude, and allows his false emotions towards the death of the King to be shown. Claudius’s murder of the king and early marriage of Gertrude are all that is needed for Hamlet to create a mode of deceit to fight deceit. Hamlet, appalled at the hasty actions of Claudius to assume a new power and a new wife hides his own emotions by creating a feigned madness to mask his knowledge. Hamlet creates this false madness out of the necessity to learn of Claudius’s motives and thoughts. The deceit of Claudius to try to hide what he has done is shed more and more as Hamlet hides behind his mask of madness. Claudius attempts to use Rosencrantz and Guildenstern, old school friends of Hamlet, to reveal this mask and find out its true intentions. The deceit of Claudius with the murder of the King, early marriage of Gertrude, and his attempts to delve into the mask of Hamlet’s madness, allow H...

Thursday, February 20, 2020

Marketing Case Study with additional research and reference

Marketing with additional research and reference - Case Study Example As for the brand association, the company has positioned Starbucks store as the third place after home, and school or work, where high quality gourmet coffee is served and is available also for retail purchase. All this positioning is communicated through all the companys marketing efforts, where it builds the perceived brand quality—the layout of its stores, great customer service by friendly and knowledgeable crews, the taste of coffee, as well as extra perks that it offers such as free Internet access or sockets for electronic equipments such as laptops (Schultz 2009). All these four constitute the elements that make up a Starbucks customers loyalty. This is how Starbucks create brand equity. The Asian market promises more opportunities for growth than Europe. For one, the emerging markets are in Asia, and as these new economies grow, opportunities for foreign expansion also emerge as buyer powers increase (refer to the case). Most Asian markets are also open to the Western lifestyle (refer to the case). Because Europeans have longer history which is embedded in their culture as regards the way coffee is consumed such as in countries like Austria and Italy, the Asian market seems more attractive (refer to the case). Among the countries in Asia, Singapore seems to be the most viable country to enter, as Starbucks pose for its market entry in the region (refer to the case). In the mid-1990s, Singapore is the third largest economy in Asia, just after Japan and Brunei. Apart from having a high per capita income in the region, Singaporeans also like American products, which can give Starbucks a distinct advantage (refer to the case). Also, with the emergence of coffeehouses in the country, introducing the coffee lifestyle that Starbucks offer is no longer an issue, which otherwise could have incurred the company